The need for cloud CRM came about when concerns involving customers needed to be met. These concerns involved everything from the customer service they received to the type of marketing that leads to a sale. These all help to keep the company on track and save a huge amount of time and effort. Created back in 1999, Salesforce was the pinnacle of four formal executives of Oracle: Frank Dominguez, Parker Harris, Marc Benioff, and Dave Moellenhoff. With all four working together, they were able to make a complete change to Cloud CRM. Because of this, Salsesforce is able to outline the way CRM will function.