Best Salesforce CRM Books in 2021

12 minutes read

What is Salesforce and why it is used?


The need for cloud CRM came about when concerns involving customers needed to be met. These concerns involved everything from the customer service they received to the type of marketing that leads to a sale. These all help to keep the company on track and save a huge amount of time and effort. Created back in 1999, Salesforce was the pinnacle of four formal executives of Oracle: Frank Dominguez, Parker Harris, Marc Benioff, and Dave Moellenhoff. With all four working together, they were able to make a complete change to Cloud CRM. Because of this, Salsesforce is able to outline the way CRM will function.


Now that you know what Salesforce is, let´s look at a few reasons why it is used.


Top Rated Salesforce CRM Books of October 2021

1
Mastering Salesforce CRM Administration

Rating is 5 out of 5

Mastering Salesforce CRM Administration

2
Salesforce CRM - The Definitive Admin Handbook - Fourth Edition

Rating is 4.9 out of 5

Salesforce CRM - The Definitive Admin Handbook - Fourth Edition

3
Salesforce CRM - The Definitive Admin Handbook: Build, configure, and customize Salesforce CRM and mobile solutions, 5th Edition

Rating is 4.8 out of 5

Salesforce CRM - The Definitive Admin Handbook: Build, configure, and customize Salesforce CRM and mobile solutions, 5th Edition

4
Salesforce CRM: The Definitive Admin Handbook - Second Edition

Rating is 4.7 out of 5

Salesforce CRM: The Definitive Admin Handbook - Second Edition

5
Salesforce For Dummies (For Dummies (Computers))

Rating is 4.6 out of 5

Salesforce For Dummies (For Dummies (Computers))

6
Salesforce for Beginners: A step-by-step guide to creating, managing, and automating sales and marketing processes

Rating is 4.5 out of 5

Salesforce for Beginners: A step-by-step guide to creating, managing, and automating sales and marketing processes

7
Salesforce Architect's Handbook: A Comprehensive End-to-End Solutions Guide

Rating is 4.4 out of 5

Salesforce Architect's Handbook: A Comprehensive End-to-End Solutions Guide

8
Developing Data Migrations and Integrations with Salesforce: Patterns and Best Practices

Rating is 4.3 out of 5

Developing Data Migrations and Integrations with Salesforce: Patterns and Best Practices

9
Salesforce Advanced Administrator Certification Guide: Become a Certified Advanced Salesforce Administrator with this exam guide

Rating is 4.2 out of 5

Salesforce Advanced Administrator Certification Guide: Become a Certified Advanced Salesforce Administrator with this exam guide

10
Salesforce Platform App Builder Certification: A Practical Study Guide

Rating is 4.1 out of 5

Salesforce Platform App Builder Certification: A Practical Study Guide

11
Salesforce.com Secrets of Success: Best Practices for Growth and Profitability

Rating is 4 out of 5

Salesforce.com Secrets of Success: Best Practices for Growth and Profitability


Continuous Expansion


CRM has seen an increased amount of growth and expansion, which has led to its value being worth billions. In fact, the amount of expansion of CRM is expected to grow at a yearly rate of 13%. This is how the market for CRM willcontiniue to be worth billions. As far as the CRM is concerned, it is able to provide more than 15% of the total market for CRM.


Ongoing Creativity


With their CRM having ongoing creativity, it is no wonder that it remains at a high position within the software market. By being able to carry out this creativity, it can continue to sit comfortably among all others.


Calculated Additions


Having a policy that allows for calculated additions is a smart thing to have. Because of having such a policy, they are able to plan the future. This can be seen by the many past acquisitions they obtained. The calculated additions are what also assisted in the CRMs ability to create a Marketing Cloud system.


Is Salesforce CRM difficult to learn?


It is important to know if the CRM is easy to learn or not. This is because of the extensive amount to learn. However, it is good to know that it is inceed easy. When you dedicate yourself to learning it, you will be up to speed in no time.


Which language is used in Salesforce?


As far as servers are concerned, the developers utilize the Apex language, which has a similar syntax to the Java programming language. When code using Apex is made it gets saved as a trigger or class. Besides Apex, it also implements an SOQL language that is comparable to the SQL.


The developer needs to be aware of a few things concerning Salesforce. The first includes the Apex code being deployed. In order for it to occur, it must have coverage of at least 70%. Next, with limits in the platform, a developer is unable to conduct all actions. An instance of this can be seen when you try to conduct over 100 searches with SOQL in a single execution.


Developing the Front End


A Salesforce interface is created by a framework known as Visualforce. This system is considered old, and has controllers and a language that is taged.


Besides Visualforce, it also implements Lightning, which is more modern and permits a developer to design an interface that they can interact with. This system is a great model for programming as well as an option in place of Aura.


Are Salesforce admins in demand?


With a high demand of it, comes a demand for admins with the right amount of skills. But why is there a demand? According to the International Data Corporation (IDC), it is due to the increase in revenue among many businesses. This is also why many businesses have already shifted towards this CRM. It is believed that the revenue made will continue to grow well into 2024 and grow well above $1 trillion.


Because of the high record of success, there continue to be an increase in interest from more businesses who wish to implement the CRM. By having this need, ther needs to be some skilled admins behind the scenes in order to create it accordingly and appropriately. The role of the development can be complicated and requires admins familiar with the CRM and its programming and Apex language. With a high amount of demand being experienced for the need of admins, it is no wonder that the reason is because there are no other developers who can tackle the tasks required for Salesforce. Havig these developers allows them to work perfectly with other administrators, architects, and specialists.


A developer specializing in Salesforce is the only specialist who can drive the solutions expertly by making customized platforms that a business requires.


Does Salesforce run in AWS?


With Salesforce and Amazon Web Services (AWS), they both are able to work together perfectly in order for their results to be seen by the customers they serve. In just one year, both have introduced more abilities for integration in order to help simplifythe data shared among the two. Because of the merging of the platforms for the cloud and CRM, the business is able to provide services for the artificial intelligence, storage, machine learning, storage, networking, computing, analytics, networking, and a whole slew of other features that are usable through Salesforce and Amazon Web Services.


Advantages of Merging AWS with Salesforce


Both platforms have the type of relationship that many others dream about when it comes to taking advantage in order for a transformation to take place. Regardless of using the software offered by Salesforce as applications running on the AWS, or the AWS to increase the capabilities, the amount of advantages obtained can be immence.


A few examples of this include:

  • A nice depth of cloud
  • Innovation can be sought
  • Profound amount of flexibility
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